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Want A BIG Boost In Sales? Market To Lots Of Niches. Marketing Articles | November 19, 2001
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imagine a product or service that EVERYONE will want.
The person who comes up with the next paperclip or comb
will strike it rich, right?

Mass appeal products do garner massive sales, BUT getting
your product on the radar screen of millions of consumers
is an extremely difficult and expensive task. Even large
corporations who spend millions often miss the mark and
their product winds up remaindered on the shelves of
discount dollar stores.

A much better way to turn your ideas into profits is to
market to niches. A niche is a tightly defined group of
consumers who are deeply interested in a specialized line of
products or services.

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people ARE and will pay good prices for them. A web site
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This is particularly true on the Internet. Sites like
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store position. Meanwhile, niche audiences account for a
whopping 80% of online consumers and commerce.

You can turn niche sales into big sales by catering to lots of
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Think about it a moment. Where else can you find a
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Start creating your niche empire. Find an audience that
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